The Supplement Paradox: Where Marketing Meets Lackluster Evidence The multibillion dollar supplement industry has long promised consumers a quick fix to their health woes.
From memory boosting multivitamins to muscle enhancing creatine, these products have become ubiquitous in our lives.
However, a closer examination of the evidence reveals that many supplements are nothing more than expensive placebos. Research on multivitamins is particularly telling.