Baywatch Swims to Prime Video in Canada, Latin America, India and Europe The news that Prime Video has acquired the rights to broadcast the new season of Baywatch in several territories, including Canada, India, and Europe, is a calculated gamble by Fremantle and Fox Entertainment to revive a franchise struggling to stay relevant.
Baywatch's original series, which first aired in 1989, was a staple of '90s television known for its cheesy charm, over the top plotlines, and iconic red swimsuits.
However, as the years went by, Baywatch's popularity waned, and it became a relic of a bygone era.