The FIFA World Cup's Lucrative Legacy: A Complex Balance of Sport and Commerce The 2022 FIFA World Cup has come to a close with Spain defeating Argentina in the final.
While fans were treated to thrilling matches and record breaking viewership numbers, the tournament's true star was not the players on the field but rather the governing body itself: FIFA.
With an estimated $9 billion in revenue projected for 2026, it is clear that President Gianni Infantino's commercialization drive has paid off. The World Cup's sheer scale of operations was striking.