Google’s Upcoming Pixel Phones Are for the Fans, Even If Its Launch Event Isn’t Google's latest Made by Google event is shaping up to be a spectacle, with a marketing strategy that's as baffling as it is attention grabbing.
The company has replaced late night talk show host Jimmy Fallon with Trevor Noah for the launch of its upcoming Pixel phones.
The move appears to be an attempt to broaden the appeal of the event and tap into a wider audience. Last year's livestream drew 8. 4 million viewers on YouTube, dwarfing the 1.